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      Established First Head Office and Factory

      1922

      Established First Head Office and Factory

      In February 1920, the founder designed a trademark for the company consisting of the letter M overlaid with an arrow and surrounded by a wide diamond. In March, the company established a representative office in Tokyo. In 1922, the company decided to build a new factory and office, which the founder designed himself. Though the economy worsened, the company continued to grow as sales of its products increased. In the four years since the company's inception, it had become a full-fledged business with its own factory.
      * The photo shows the factory around 1924.Panasonic Corporate History

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      Founded The PHP Laboratory and Launched PHP Magazine

      1946

      Founded The PHP Laboratory and Launched PHP Magazine

      After the WWII, Japan descended into chaos due to rapid inflation and food shortages caused by bad crops. “If humans, just humans, can act in accordance with the principles of nature, then the way to a prosperous, happy, and peaceful life can be laid before us,” thought the founder. In November of 1946, he established the PHP Institute in order to realize ‘Peace and Happiness through Prosperity’ by humbly sharing each other’s feelings and studying them to collect the wisdom of the masses. The institute called on people everywhere to encourage positive activities, and, in April of the following year, launched the PHP magazine.
      * The photo shows the first issue of PHP magazine.Corporate History | Panasonic

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      Panasonic Trademark Used for the First Time

      1955

      Panasonic Trademark Used for the First Time

      The Panasonic trademark was first used for North American export speakers. Combining the prefix pan (wide/all) and sonic (sound), the notion was that the sounds created are heard throughout the world.

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      Established National Publicity Research Institute

      1956

      Established National Publicity Research Institute

      In February, Ryoichi Takeoka established the National Publicity Research Institute as an advertisement planning and production company. Later in November 1987, the National Publicity Research Institute became a wholly owned subsidiary and was renamed Creators Group MAC.

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      Donations from the Founder, Konosuke Matsushita Helped to Restore the Kaminarimon Gate in Asakusa, Tokyo, Which Was Damaged by Fire

      1960

      Donations from the Founder, Konosuke Matsushita Helped to Restore the Kaminarimon Gate in Asakusa, Tokyo, Which Was Damaged by Fire

      Kaminarimon Gate in Asakusa, Tokyo, is a popular tourist site. This gate, which was damaged by a fire in 1865, was restored using donations from Konosuke. He also presented it with a large lantern. Since then, the large lantern has been repaired once every ten years.Giant Red Lantern Dedicated to Senso-ji Temple's Kaminarimon Gate

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      The Panasonic Brand Became Widely Known in the US

      1961

      The Panasonic Brand Became Widely Known in the US

      In June, a Panasonic brand radio was exhibited for the first time at the Music Show in Chicago, which was the largest music and electrical product show at the time. In the show, the radio was highly acclaimed and the Panasonic brand was popular. Advance orders for the Christmas season were overwhelming. The company chartered a jet and flew 10,000 radios to the U.S. The initial phrase, "Panasonic by Matsushita" gradually became only Panasonic and the brand penetrated American lifestyles.

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      The Founder, Konosuke Matsushita Appeared on the Cover of US Time Magazine

      1962

      The Founder, Konosuke Matsushita Appeared on the Cover of US Time Magazine

      Around 1958, Panasonic’s mutual coexistence and co-prosperity philosophy and mission statement were featured in global newspapers and magazines including Time, Life, and the New York Times. Konosuke appeared on the cover of the February 23, 1962 issue of Time magazine. The article introduced his career, his thoughts, the dramatic development of Panasonic, and his management philosophy.
      * The photo shows the Time magazine introducing Konosuke and Panasonic.Corporate History | Panasonic

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      The Founder, Konosuke Matsushita, Appears on a Special Japan Issue of Life Magazine

      1964

      The Founder, Konosuke Matsushita, Appears on a Special Japan Issue of Life Magazine

      The company principle and mission of "Co-existence and Mutual Prosperity" was taken up by newspapers and magazines worldwide, such as Time, Life, and the New York Times, from about 1958 onward. The September 11th issue of Life magazine introduced Matsushita Electric and Konosuke Matsushita in an article titled "Meet Mr. Matsushita." In this article, they called the founder "a man with 5 faces: the ultimate industrialist, top earner, creative thinker, publisher, and best-selling author." They also rated him as a "pioneer with the combined talents of Henry Ford, the automotive king, and Horatio Alger (an influential American author)."

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      Exhibited at the 1st CES Held in the US

      1967

      Exhibited at the 1st CES Held in the US

      Panasonic participated in the 1st Consumer Electronics Show (CES) held in the U.S. Since then, it has continued to exhibit at CES every year. The company received special recognition at the CES 50th anniversary in 2016 as the only enterprise to have exhibited every year since the first show.

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      Held the 1st Panasonic's Technological Exhibition

      1969

      Held the 1st Panasonic's Technological Exhibition

      With the 50th anniversary of our foundation and the worldwide results of products launched one after another, Panasonic was motivated to develop new technologies and new products that applied its principles further and to develop things that would be useful for actual living. For that reason, Panasonic decided to publicly disclose its technology to the general public, ask for frank evaluation and requests, and in April of 1969 established the “Hall of Science and Technology Museum” in the western building of the Central Research Laboratories in Osaka. In the following September, the “1st Panasonic Technological Exhibition” was held in Tokyo for 5 days. At the venue, experts and authorities from various fields like academia, government agencies, corporate research institutions, media, etc., came to see development results ranging from parts and materials to systems and equipment in 56 booths on exhibit. Visitors exceeded 15,000 attendees. This technological exhibition popularized things like a facsimile machine for home use, and a wall-mounted TV called an “EL image display device” said to be the future of television. The event was held several times afterwards and raised the fame of Panasonic Technology.

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      Matsushita Pavilion Exhibited at the Japan World Exposition

      1970

      Matsushita Pavilion Exhibited at the Japan World Exposition

      Based on the theme "Progress and Harmony for Mankind," the Japan World Exposition was held for six months, starting in March of this year, at the Senrikyuryo area of Osaka. Panasonic exhibited the Matsushita Pavilion, under the theme of 'Tradition and Development -- To People 5,000 Years from Now.' In the front chamber of the pavilion, which adopted the architectural style of the Tempyo Period, a time capsule called EXPO'70 was exhibited, and in the rear chamber, a tea ceremony room was provided where visitors could experience the uniqueness of Japanese tradition. During the exposition, a total of 7,600,000 people visited Matsushita Pavilion.Corporate History | Panasonic

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      Made Full Use of “Technics” as a Trademark for Premium Audio Products

      1971

      Made Full Use of “Technics” as a Trademark for Premium Audio Products

      Panasonic decided to develop “Technics” as a global Hi-Fi audio brand. The brand name originated from the “technology” of faithfully reproducing original sounds, and symbolized the company’s insistence on creating high-quality sound. From 1965 to 2010, the “Technics” brand was developed specifically as a Hi-Fi audio brand. In 2015, the year of its 50th anniversary, the “Technics” brand was revived.

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      Matsushita Technological Exhibition Held in the US

      1981

      Matsushita Technological Exhibition Held in the US

      The Matsushita Electric Industry Exhibition, which was held in Chicago, gained popularity as an event to further strengthen the friendship between Japan and the U.S. through electronics.

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      Sponsored

      1983

      Sponsored "Meet the World" at Tokyo Disneyland(R)

      Panasonic was an official sponsor of Tokyo Disneyland from the time that it opened, and collaborated with the Meet the World attraction. This attraction combined robotics with projected images of live action and animation to introduce various scenes of Japanese history. Panasonic also provided a Star Tours attraction after this. Presently, it is providing Monsters Inc. Ride and Go Seek, and Indiana Jones and the Kingdom of the Crystal Skull at Tokyo Disneyland(R).

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      Installed

      1984

      Installed "RAMSA" Professional Audio Systems to All Venues of the Olympic Games Los Angeles 1984

      Panasonic supplied a total of 73 "RAMSA" professional audio systems to all 26 venues of the Olympic Games Los Angeles 1984. From the PA systems to the sound sources via live satellite, Panasonic was entrusted to operate the entire system.Panasonic Olympic Special Site

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      Supported the Olympic Winter Games Calgary 1988 for the First Time as a TOP Sponsor

      1988

      Supported the Olympic Winter Games Calgary 1988 for the First Time as a TOP Sponsor

      Realizing that world peace is promoted through sports, Panasonic agreed with this philosophy and supported the Olympic Winter Games Calgary 1988. The company was introduced as a TOP (TOP sponsor) by the International Olympic Committee for the first time. Also for the first time as a Worldwide Official Partner, Panasonic provided equipment support for a number of broadcasting stations.Panasonic Olympic Special Site

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      Supported the Olympic Games Seoul 1988 as a TOP Sponsor

      1988

      Supported the Olympic Games Seoul 1988 as a TOP Sponsor

      In tandem with the rising of the curtain for the Olympic Games Seoul 1988, Panasonic provided Korea's KBS broadcasting company MII cassette tape, a new metal tape that was capable of high image quality analog recording, having evolved from the popular VHS. In addition, the company provided the MII VTR system to NBC for broadcasting the Olympic Games to the U.S.Panasonic Olympic Special Site

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      Established Matsushita International Foundation (Currently Matsushita Konosuke Memorial Foundation)

      1988

      Established Matsushita International Foundation (Currently Matsushita Konosuke Memorial Foundation)

      The Matsushita International Foundation was established to contribute to the international community through promoting international mutual understanding and international people training. In the following year the foundation began foreign exchange and research assistance, started international exchange promotion from 1997, and created grants for Japanese study abroad, research, and international exchange from 1998. In 2010, it merged with the K. Matsushita Foundation of EXPO '90 and changed the name to establish the Konosuke Matsushita Memorial Foundation.
      * Since April 1, 2012, in response to the reform of the public benefit corporation system, it changed to a public benefit corporation.The Konosuke Matsushita Memorial Foundation

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      Matsushita Electric Technological Exhibition Held in Tokyo/Osaka to Celebrate the 70th Anniversary of the Company's Founding

      1989

      Matsushita Electric Technological Exhibition Held in Tokyo/Osaka to Celebrate the 70th Anniversary of the Company's Founding

      As an event to celebrate the 70th anniversary of the company's founding, the Matsushita Electric Technological Exhibition was held in Tokyo in March and in Osaka in April.
      * The photo shows a seven-axis double-arm cooperation robot displayed in the Production Technology corner.

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      KWN (Kid Witness News) Started in the US

      1989

      KWN (Kid Witness News) Started in the US

      KWN (Kid Witness News) is a global educational program through which Panasonic supports video production by students from elementary to high school. This year, 19 public schools in the U.S. participated. Children, by themselves, selected subjects and learned about social tasks and teamwork through the processes of planning, interviewing, shooting, and editing. KWN has gradually expanded into multiple countries, and 180,000 children have participated so far (as of 2016).

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      Supported the Olympic Winter Games Albertville 1992 as a TOP Sponsor

      1992

      Supported the Olympic Winter Games Albertville 1992 as a TOP Sponsor

      For the Olympic Winter Games Albertville 1992, Panasonic delivered a compact ENG system based on 1/2-inch cassette high-definition VTRs, which enabled highly mobile image acquisition and HD broadcasting. The company also conducted an advertising campaign as the worldwide sponsor for video-related equipment and developed a global retail store sales promotion. Product cartons were introduced with a design focusing primarily on the five-ring Olympic emblem, which greatly increased video sales.In addition, more than 800 microwave ovens were also supplied to the Athletes' Village and other facilities to help support the daily lives of the athletes and related personnel.Panasonic Olympic Special Site

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      Contributed to the First Digital Broadcast at the Olympic Games Barcelona 1992 as a TOP Sponsor

      1992

      Contributed to the First Digital Broadcast at the Olympic Games Barcelona 1992 as a TOP Sponsor

      At the Olympic Games Barcelona 1992, Panasonic’s D-3 professional digital broadcasting equipment was used for the first time at Olympic host broadcasting stations. This was accomplished with digital broadcasting equipment, including approximately 1,200 digital VTRs for broadcasting, 160 video system cameras for recording, and 2,000 monitor TVs.The broadcasting staff from each country’s station also marveled at the beauty of these digital images, and the image of the Barcelona games was claimed to have a “Beauty unlike any other previous Olympic Games.”Panasonic Olympic Special Site

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      Supported the Olympic Winter Games Lillehammer 1994 as a TOP Sponsor

      1994

      Supported the Olympic Winter Games Lillehammer 1994 as a TOP Sponsor

      The Olympic Winter Games Lillehammer 1994 was the first time for Panasonic to expand its support category to cover all AV-related equipment. In conjunction with this, the company installed more than 2,500 TVs in addition to its video equipment. This helped greatly with the operation of the Olympic Games, and a worldwide AV campaign significantly raised the public awareness of Panasonic as an Olympic sponsor.At the Olympic Games, a 1/2-inch cassette high-definition VTR with slow-motion function was used for the first time to render the excitement and passion of the competition in vivid images.Panasonic Olympic Special Site

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      Supported the Olympic Games Atlanta 1996 as a TOP Sponsor

      1996

      Supported the Olympic Games Atlanta 1996 as a TOP Sponsor

      At the Olympic Games Atlanta 1996, Panasonic served for the first time as prime contractor for the host broadcasting companies, providing full support to the IBC (International Broadcast Center) for everything from design to management. The company also delivered various types of broadcasting equipment, including 300 digital cameras.At the event, Panasonic challenged “making new images” with special cameras. Praise was received from the TV crews of the world and the staff of the broadcasting stations about the crystal-clear replay with no blurring achieved by super-slow motion cameras. An Astrovision display of 100 square meters in size was also set up at the main stadium to further amplify the passion and excitement of the venue.Panasonic Olympic Special Site

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      Installed a Huge

      1996

      Installed a Huge "Astrovision" Display in New York's Times Square

      In New York, "Astrovision," a large-sized image display device that had previously been delivered to baseball stadiums and the Los Angeles Olympic Stadium, was installed in Times Square. As the face of Manhattan, it contributed to the city's life.
      * The photo shows Kunio Nakamura (Panasonic Managing Director/Director, Corporate Management Division for North America) and William L. Bolster (CNBC Chairman and Chief Executive Officer (NBC Cable Division)) at an Astrovision Lighting Ceremony.

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      Supported the Olympic Winter Games Nagano 1998 as a TOP Sponsor

      1998

      Supported the Olympic Winter Games Nagano 1998 as a TOP Sponsor

      At the Olympic Winter Games Nagano 1998, Panasonic provided video and audio equipment including large image display devices to the competition’s venues. It overcame the hurdle of equipment installation and operation in severely cold climates to capture the excitement of thrilling competition.In addition, Panasonic was the prime contractor responsible for everything, from the design of the IBC (International Broadcast Center), to the maintenance and delivery of various types of equipment, such as camera recorders. Panasonic’s equipment captured and showed the exciting moments of athletic competition to viewers worldwide through vivid images.Panasonic Olympic Special Site

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      Created the Panasonic Scholarship

      1998

      Created the Panasonic Scholarship

      The company established the Panasonic Scholarship system as an 80th anniversary project. Later, in March 2016, this was discontinued as a constructive step, leading the way to creating a new Panasonic Scholarship Asia system to provide financial support for students enrolled in universities in Asian countries and regions as a community-based, next-generation training support system.Panasonic Scholarship Asia

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      Supported the Olympic Games Sydney 2000 as a TOP Sponsor

      2000

      Supported the Olympic Games Sydney 2000 as a TOP Sponsor

      At the Olympic Games Sydney 2000, following in the footsteps of Olympic Games Atlanta 1996 and the Olympic Winter Games Nagano 1998, Panasonic was consistently responsible for the design, building and maintenance of a fully digital broadcasting system as the foundation of the IBC (International Broadcast Center). The system took 2 years to complete and it delivered the spirited Olympic competition to the world through crystal-clear images.Two large-screen Astrovision devices were also installed at the main stadium, which boasted the largest scale ever compared with past Olympic events. In addition, even at the special live site in Sydney, the excitement of the Olympic Games was conveyed with powerful images.Panasonic Olympic Special Site

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      30th Anniversary Ceremony Held by Panasonic Sales Latin America

      2000

      30th Anniversary Ceremony Held by Panasonic Sales Latin America

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      Supported the Olympic and Paralympic Winter Games Salt Lake 2002 as a TOP Sponsor

      2002

      Supported the Olympic and Paralympic Winter Games Salt Lake 2002 as a TOP Sponsor

      At the Olympic Winter Games Salt Lake 2002, Panasonic delivered a broadcasting system that worked without problems even in extremely cold places by taking advantage of the years of experience that the company accumulated. High-quality digital, international video was produced and delivered through digital broadcasting equipment, such as digital VTRs and broadcasting camera recorders. Panasonic also contributed to the Paralympic Winter Games Salt Lake 2002 through the supply of various equipment.Panasonic Olympic Special Site

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      Established Panasonic Center Tokyo

      2002

      Established Panasonic Center Tokyo

      Panasonic Center Tokyo was opened as a corporate showroom to transmit and receive global, general information. It serves to present actual examples and solutions aimed at achieving Panasonic's brand slogan, "A Better Life, A Better World" for each and every customer. The aim is to promote communication by receiving direct opinions and requests from customers.Corporate Showroom Panasonic Center

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      Unified the Global Brand to

      2003

      Unified the Global Brand to "Panasonic"

      The company decided to unify the global brand to Panasonic and to create the global brand slogan, "Panasonic ideas for life." Since 1955 Panasonic had been using this name as a brand for exporting speakers. The brand accumulated positive brand images such as "good quality, reliability and security," as well as "advanced and innovative," mainly in Europe and the United States. The company positioned Panasonic as a global brand and planned further expansion of the brand’s value by deploying it in all overseas regions.Corporate History | Panasonic

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      Supported the Olympic and Paralympic Games Athens 2004 as a TOP Sponsor

      2004

      Supported the Olympic and Paralympic Games Athens 2004 as a TOP Sponsor

      For the Olympic Games Athens 2004, Panasonic provided about 400 digital VTRs, 200 professional AV system cameras, and about 2,000 monitors, including plasma TVs. In addition, the main stadium and venues featured 16 Astrovision devices in total. These Astrovisions handled part of the dramatic production, such as tilting the huge screens in accordance with the movement of the torch during the torch lighting event in the opening ceremony. Panasonic also contributed to the Paralympic Games Athens 2004 through the supply of various equipment.Panasonic Olympic Special Site

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      25th Anniversary Commemorative Panasonic Expo Held by Panasonic Mexico

      2004

      25th Anniversary Commemorative Panasonic Expo Held by Panasonic Mexico

      Panasonic Mexico held the Panasonic Expo in this year to commemorate its 25th anniversary since it was founded in 1978. Over 38,000 participants attended to enjoy a wide range of content, from exhibitions showcasing the company’s history, latest products and technologies to a concert.

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      Supported the Olympic and Paralympic Games Torino 2006 as a TOP Sponsor

      2006

      Supported the Olympic and Paralympic Games Torino 2006 as a TOP Sponsor

      At the Olympic Games Torino 2006, in addition to DVCPRO 50 broadcasting equipment, DVCPRO HD, which records high-definition video, was used as the official video recording format. Furthermore, the industry-first, semiconductor memory equipped P2 HD camcorder was used, and for the sixth consecutive time since the Atlanta Olympic Games, Panasonic supplied equipment to the host stations and IBC (International Broadcast Center).A record-breaking 29 Astrovision devices were also used. Panasonic also became an official partner at the Paralympic Games Torino 2006 for the first time, and supported this event as well.Panasonic Olympic Special Site

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      Represented

      2007

      Represented "Eco Ideas Declaration"

      The company promised to work together on the priority issues of "accelerating countermeasures to prevent global warming" and "global promotion of environmental management."The Eco Ideas Declaration set the reduction of CO2 emissions as the first of multiple environmental management tasks. The commitment to environmental management was far reaching and included three approaches: “eco ideas in craftsmanship in manufacturing” (reducing CO2 emissions and saving resources through enhanced productivity, initiatives concerning waste materials), “product related eco ideas” (exhaustive efforts at coming up with more energy-saving products, recycling initiatives), and “eco idea outreach” (going eco with the local community, initiatives that go beyond national borders).Corporate History | Panasonic

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      Supported the Olympic and Paralympic Games Beijing 2008 as a TOP Sponsor

      2008

      Supported the Olympic and Paralympic Games Beijing 2008 as a TOP Sponsor

      At the Olympic Games Beijing 2008, Panasonic provided a full line of HD technology to the competition venues, broadcasting sites, and families around the world, capturing the event. This was the first time ever for the official images to be produced in Full-HD. A total of 25 Astrovision devices, which had achieved higher brightness and energy savings by the use of LED lighting, were installed in 18 venues.At the Paralympic Games Beijing 2008, Panasonic installed HD broadcasting equipment for the IBC (International Broadcast Center) and supplied audio and video equipment to each of the venues for the Paralympic Games.Panasonic Olympic Special Site

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      Supported the World Wide Fund for Nature Protection (WWF) as a Corporate Supporter

      2008

      Supported the World Wide Fund for Nature Protection (WWF) as a Corporate Supporter

      Panasonic became the first international corporate supporter for the WWF as a corporation in the Asian region. In 2007, it agreed to cooperate with the Yellow Sea Eco Region Assistance Project, and in 2008, it agreed to cooperate with the Arctic Project. It started supporting activities to analyze and survey the environment, and to protect the ecosystem.[Video] [Eco Activity] WWF's Arctic Program

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      Participated in 400th Anniversary of Japan-Mexico Relations Exhibition

      2009

      Participated in 400th Anniversary of Japan-Mexico Relations Exhibition

      Panasonic participated in the 400th anniversary of Japan-Mexico relations exhibition held in Mexico under the themes of 3D technology and eco solutions. During the event, Mexican President Felipe Calderón visited the Panasonic booth and provided his signature to the “Eco Ideas Declaration.”
      * The photo shows Mr. Calderón, President of Mexico in Panasonic booth

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      Supported the Olympic and Paralympic Winter Games Vancouver 2010 as a TOP Sponsor

      2010

      Supported the Olympic and Paralympic Winter Games Vancouver 2010 as a TOP Sponsor

      At the Olympic and Paralympic Winter Games Vancouver 2010, Panasonic provided a news reporting system utilizing semiconductor memory, called the P2HD Series, instead of tape, to the IBC (International Broadcast Center) together with other HD broadcasting equipment. An HD video communications system was also installed, allowing Full-HD images and clear sounds to reduce the distance between venues and the Athletes' Village.Newly developed, high-brightness LED display systems were installed in 15 venues, making a total of 29 displays to relay the passion of the competition scenes.Panasonic Olympic Special Site

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      Established Panasonic Risupia Vietnam

      2010

      Established Panasonic Risupia Vietnam

      Panasonic Risupia Vietnam opened in Hanoi as the second facility of its kind worldwide, following the first one in Japan. It is a thematic communication space based on science and mathematics, and aims to help Vietnamese children cultivate an interest in those subjects. Next to the Risupia space is a showroom where Panasonic's advanced technologies are displayed.

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      Signed a Strategic Partnership with the UNESCO World Heritage Center

      2011

      Signed a Strategic Partnership with the UNESCO World Heritage Center

      In June of this year, Panasonic Corporation and the UNESCO World Heritage Center concluded a strategic partnership aiming to promote sustainable growth through the conservation of UNESCO World Heritage Sites. For two years, Panasonic conducted next-generation environmental education activities including “The World Heritage Special” program, which was carried out in 183 countries and regions on the National Geographic Channel and the support of 3D related AV equipment and technology.Panasonic and UNESCO Sign Strategic Partnership Agreement (Jun 03, 2011)

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      Supported the Olympic and Paralympic Games London 2012 as a TOP Sponsor

      2012

      Supported the Olympic and Paralympic Games London 2012 as a TOP Sponsor

      Panasonic installed 26 DLP projectors for the opening and closing ceremony venue of the Olympic Games London 2012. A brightness of 20,000 lumens brought the stadium to life with dazzling images. The company also supported the first-ever 3D Olympic ceremonies with advanced 3D equipment and technologies. For the Paralympic Games London 2012, Panasonic installed Full-HD video equipment in the IBC (International Broadcast Center). Full-HD images were transmitted throughout the Olympic Stadium and to homes around the world.Panasonic Olympic Special Site

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      President Tsuga Delivers a Keynote Speech at

      2013

      President Tsuga Delivers a Keynote Speech at "2013 International CES"

      President Tsuga gave the opening keynote speech on the first day of the 2013 International CES held in January of this year in Las Vegas, USA. CES is the world's largest-scale consumer electronics show. From B2C to B2B, the company provides a global view of its diverse range of businesses and future directions along with prototypes and actual products.Corporate History | Panasonic

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      The 100 Thousand Solar Lantern Donation Project Was Started

      2013

      The 100 Thousand Solar Lantern Donation Project Was Started

      In order to contribute to the improvement of the social life of emerging and developing countries, Panasonic started a project to donate a total of 100,000 solar lanterns in preparation for its founding centennial in 2018. Lanterns have been donated mainly to developing countries in Asia and Africa, for people living without electricity in some 30 countries. The lanterns are used, for example, to allow people to study and receive medical care at night.Panasonic 100 Thousand Solar Lanterns Project

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      A New Brand Slogan, A Better Life, A Better World, Created

      2013

      A New Brand Slogan, A Better Life, A Better World, Created

      A new brand slogan, A Better Life, A Better World, was created to express the mission of the Panasonic Group as it approaches its 100th anniversary. While pursuing a better life for its partners and customers in the fields of housing, society, business, travel, automobiles and other domains, the Panasonic message also extends to BtoC and BtoB enterprises in order to contribute to a better world, starting with contributions to a healthier environment.[Press Release] Panasonic Establishes “A Better Life, A Better World” as its New Brand Slogan (Sep 4, 2013)

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      Concluded an Agreement to Be a Worldwide Official Partner for the Olympic Games from 2017 to 2024

      2014

      Concluded an Agreement to Be a Worldwide Official Partner for the Olympic Games from 2017 to 2024

      Panasonic has concluded an agreement with the International Olympic Committee (IOC) to be a Worldwide Official Partner for the Olympic Games from 2017 to 2024, a period of eight years. This means that Panasonic will be contributing advanced technologies and products to the next four Olympic Games, starting with the Olympic Winter Games Pyeongchang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijin 2022 and the Olympic Games Paris 2024.Panasonic Olympic Special Site

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      Supported the Olympic and Paralympic Winter Games Sochi 2014 as a TOP Sponsor

      2014

      Supported the Olympic and Paralympic Winter Games Sochi 2014 as a TOP Sponsor

      Panasonic supported the production of timely and high-quality international images at the Olympic Winter Games Sochi 2014, using a workflow based on networking with the AVC-Intra100 Full-HD digital format.For the ice hockey main venue, a large, suspended screen was installed that was 6.5 meters high and 30 meters in circumference. There were no joints and the ribbon-type screen practically surrounded the stadium, providing unprecedented feelings of passion and excitement. A total of 10,000 surveillance cameras and various other equipment were installed for the Paralympic Winter Games Sochi 2014.Panasonic Olympic Special Site

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      Held a Celebration for the 35th Anniversary of Chinese Operations

      2014

      Held a Celebration for the 35th Anniversary of Chinese Operations

      Panasonic China held a celebration in Beijing for the 35th anniversary of Chinese operations. Approximately 300 government officials and business-related guests attended the celebration, together with representatives of around 100 media companies. In a speech, Panasonic President Kazuhiro Tsuga relayed the history of the company's Chinese operations while describing the future goals of the Panasonic Group.Panasonic Celebrates 35 Years in China

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      Signed as a Worldwide Official Partner with the International Paralympic Committee

      2014

      Signed as a Worldwide Official Partner with the International Paralympic Committee

      Panasonic has concluded an agreement with the International Paralympic Committee (IPC), the host of the world's highest level of international competition for athletes with impairment, to be a Worldwide Official Partner for a total of six years and two months, from 2014 to 2020.Panasonic Olympic Special Site

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      Opened CLUXTA in Shanghai, China

      2015

      Opened CLUXTA in Shanghai, China

      Following Tokyo and Osaka, China's first aesthetic self treatment and powder room, CLUXTA,
      * was opened. Utilizing Panasonic's beauty lounge concept that originated in Japan, CLUXTA is gathering widespread attention as a powder room designed for women to achieve a high-class level of living through advanced technology.Panasonic China (in Chinese)

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      Supported the Olympic and Paralympic Games Rio 2016 as a TOP Sponsor

      2016

      Supported the Olympic and Paralympic Games Rio 2016 as a TOP Sponsor

      A total of 333 projectors were installed for the Olympic Games Rio 2016, centering on models with 20,000 lumens of brightness. As an Official Ceremony Partner for the opening and closing ceremonies, Panasonic helped to produce stunningly beautiful projection mapping displays. A Sports Visual Judging System was also installed for the first time in these games. Utilizing video shooting technologies and playback functions for AV solutions that the company accumulated over the years, the system enabled highly precise sports judgements. Also in the Paralympic Games Rio 2016, the company became the first Japanese enterprise to serve as Worldwide International Paralympic Partners, and supported the Games by providing a wide variety of solutions.Panasonic Olympic Special Site

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      Established Panasonic Solution & Innovation Center Vietnam

      2016

      Established Panasonic Solution & Innovation Center Vietnam

      Panasonic Solution & Innovation Center Vietnam, the Product Automation Showroom in Southeast Asia, was aimed at showcasing highly efficient manufacturing technologies and equipment. The Innovation Center featured not only Panasonic’s latest chip mounter and welding machine, but also peripheral equipment from other partners which included component towers and inspection machines. This synergy highlighted the importance of network compatibility and technological interconnectedness, and contributed to the success of Industry 4.0 and the IoT-supported manufacturing line.

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